About First Bankcard

First Bankcard is a top consumer and commercial credit card issuer and a leader in the partnership business. In fact, we have a dedicated product lab with the sole purpose of leveraging industry-leading technology to create innovative card products and solutions. Through the years, we have developed and fine-tuned a proprietary test-and-learn process that allows us to provide our valued partners with programs that benefit them and their members.
First Bankcard management
First Bankcard offers a dedicated credit card management team with a breadth of industry experience and a strong track record of performance in all critical disciplines. Our senior management team averages more than 25 years’ experience in the card industry, and the staff averages nearly 10 years’ tenure with our company. Additionally, our executive and management team has extensive partnership card experience from other top card issuers.

Mission & Values

Mission statement

To build and maintain long-term relationships by delivering a superior customer experience through simplicity, efficiency and engaged employees while driving profitability and long-term growth.

Our values

Integrity in every interaction.
Respect for our customers, employees and shareholders.
Passion for all that we do.

About First National of Nebraska, Inc.

First National of Nebraska, Inc. is a financial services holding company with a rich heritage of family ownership spanning more than 150 years. First Bankcard is a division of the lead bank—First National Bank of Omaha—and has issued credit cards for more than 60 years. We serve more than 350 affinity, co-branded and agent bank programs.

We are proud that we have been named to Forbes’ Best Banks in America list for six consecutive years.